Choose a store
Location and saved addresses connect customers to an available HYPEBURGER store.
digifoodProduct case studyRestaurant technology
WE BUILT
THE PRODUCT
BEHIND THE HYPE.
Digifood translated HYPEBURGER from a bold restaurant identity into a connected customer ordering experience and an operations-ready platform.
Explore the work Brand system · Customer app · Restaurant operations
Built for
9:41
Delivering toNîmes
GETHYPED.
BurgersChickenSides
Hot Honey ChickenSweet heat, crispy finish
12.90€⌂Home⌕Browse▢Orders○Account
Brand tokens
Consistent inside.
#FFD400Bold outside.
Consistent inside.
Built on Digifood
BRAND SYSTEM CUSTOMER APP ORDERING OPERATIONS CONTENT FULFILMENT
01
The brief
One identity. Every product surface.
MAKE THE BRAND
FEEL NATIVE TO
THE TECHNOLOGY.
The task was not to place a logo on a generic ordering template. HYPEBURGER needed its own visual voice while keeping the product clear, fast to navigate and practical for restaurant teams to operate.
- Digifood role
- Product strategy, experience design, brand translation and platform delivery
- Product scope
- Customer ordering and restaurant operations
02
The experience
Designed around the order
FROM CRAVING
TO CONFIRMED.
Each screen has one job. Discover the right store, understand the menu, customise confidently, check out clearly and follow the order without guesswork.
Build the order
Rich menu imagery, modifiers, extras and combos make complex choices feel straightforward.
Review and pay
A focused basket and checkout keep fulfilment, discounts, loyalty and payment visible.
Follow progress
Order states and essential notifications carry the experience through fulfilment.
03
Brand translation
Not a skin. A system.
THE HYPE,
PRODUCTISED.
The supplied identity became a repeatable interface language: high-contrast yellow and black, warm supporting surfaces, bold display typography, generous product imagery and purposeful graphic energy.
Brand#FFD400Ink#151513Canvas#F7F7F2
04
What we built
FEATURES WITH
A JOB TO DO.
No decorative feature list. Each capability connects a customer need to the restaurant workflow behind it.
01
Menu built for choice
Category-led browsing, product imagery, modifier groups, extras and combo upgrades.
02
Store-aware ordering
Nearby-store discovery, saved addresses, fulfilment choices and backend-owned availability.
03
Checkout that stays clear
Basket review, coupons, loyalty, secure payment and a focused order-confirmation flow.
04
Order journey
Live order state, essential updates, order history, ratings and support touchpoints.
05
A real brand system
HYPEBURGER colour, logo, icon, splash and interface tokens applied throughout the app.
06
Connected operations
Menus, content, stores, customers, orders, fulfilment and reporting managed behind the experience.
05
The system underneath
One connected product
THE FRONT DOOR
AND THE ENGINE.
The branded customer experience is connected to the operational domains needed to keep menus, stores, orders and fulfilment moving.
HYPEBURGER app
DiscoveryMenuCartCheckoutOrders
Shared product state
Restaurant operations
StoresContentCommercePaymentsFulfilmentReporting
06
The delivered product
The result
ONE BRAND.
ONE CONNECTED
EXPERIENCE.
A customer-facing HYPEBURGER product that feels unmistakably its own, backed by the Digifood capabilities required to manage and fulfil the experience.
- Branded customer application
- Structured digital menu
- Store and fulfilment workflows
- Content and campaign surfaces
- Customer account and legal journeys